Which new bourbon are we pumped about? What does it take to be a grasp journeyman? The place are we excited to journey to subsequent? Every week, The Handbook Podcast invitations an skilled, artisan, or craftsman for a roundtable dialogue on what’s new, thrilling, and distinctive of their commerce.
For this week’s episode of The Handbook Podcast, Greg, Nicole, and Sam sit down with Albert Bitton, Co-Proprietor of Shoo Shoo, a Tel Aviv-inspired restaurant in New York Metropolis.
Coming from the company sector, Bitton labored in varied areas — together with opening a classy cafe in New York Metropolis — earlier than serving to set up Shoo Shoo. Most lately, he helped set up the CLEAN program, a well being and wellness program that comes with a 21-day cleanse to refresh and rejuvenate the physique and thoughts based mostly on the work of a buddy of his, Dr. Alejandro Junger.
After a couple of years with the corporate — together with a shoutout from Gwenyth Paltrow on her Goop platform that propelled the model to unbelievable heights — Bitton bought his share and took a 12 months off to spend time with household and do some browsing. Then, a couple of 12 months later, he felt the urge to be doing “one thing” once more. Shoo Shoo happened, he says, after spending a very long time strolling by the identical nook spot, a spot he would take into consideration as excellent for a brand new restaurant or cafe.
Modeled on a bohemian Tel Aviv cafe, Shoo Shoo not solely embodies the aesthetic of Tel Aviv, however the meals and tradition as nicely — as was the intent. Bitton takes us by means of what it takes to examine, enact, and ultimately open a restaurant, in addition to how you can inform if it’s going to go nicely for the enterprise.
Have you ever been to Tel Aviv and gotten to have interaction within the energetic food and drinks scene? Reside in NoLita and want a brand new place to go? Tell us. We wish to hear from you. In the event you ever have a query or remark for The Handbook Podcast people, give us a shout at firstname.lastname@example.org — we’re all the time round! Make sure to comply with us on Fb and Twitter so you possibly can be part of the dialogue. Don’t neglect, too, to fee and evaluation the podcast the place you obtain it.