LINCOLN CITY — Visions of a inexperienced future and upscale tourism drove metropolis councilors deep into the evening this week throughout a gathering that ran almost 5 hours.
Councilors on Monday heard a report on the work of the Lincoln Metropolis Sustainability Committee, which has been contemplating methods to wipe out litter and decrease the city’s carbon footprint to zero. In the meantime, officers discovered of recent plans by town’s $2 million tourism bureau, Discover Lincoln Metropolis, to occupy Portland’s Pioneer Sq. with a gimmick to advertise the seaside city.
A presentation by Dave Value of the five-member sustainability group sparked a prolonged debate after the committee chairman known as on town to make a reputation for itself by banning polystyrene merchandise, typified by the acquainted Styrofoam clamshell hamburger container.
“What differentiates our seaside from Bandon or Seaside,” argued Value, saying all seashores are the identical, however that Lincoln Metropolis’s might be greener.
“What differentiates our seaside from Bandon or Seaside (isn’t) the seashores,” argued Value, saying all sand seems the identical, however that Lincoln Metropolis’s might be greener. “Each metropolis wants an id. We have to discover different methods than glass floats to anchor ourselves within the hearts of tourists so they arrive again time and again.”
Banning Styrofoam “wouldn’t be heavy carry,” although it despatched the council right into a wide-ranging debate over plastics.
“I like the thought of this being Oregon’s greenest seaside and turning that into advertising and marketing,” remarked Mayor Dick Anderson, who argued for voluntary compliance somewhat than a brand new regulation. “For me, it’s higher to point out (companies) the profit somewhat than telling them they will’t do one thing. There’s one thing darkish and nasty a few ban.”
Different city elders supported a ban however in the end councilors Riley Hoagland and Diana Hinton agreed to a workshop in March the place a plan of motion can be developed.
Tourism continued to be interwoven in council deliberations on the Feb. 10 assembly, the place Ed Dreisdadt, govt director of Discover Lincoln Metropolis, described plans to remodel vacationer demographics by specializing in the Portland market.
“We’re not a trip vacation spot, however a weekend getaway,” asserted Dreisdadt, claiming that 80 p.c of tourists spend only one or two nights. “We nonetheless have a number of room on weekdays within the peak seasons. We’re determining methods to turn into a weeklong trip.”
To that finish, the bureau plans a “takeover” of Portland’s Pioneer Sq. on June 12. The busy downtown block will likely be lined with Lincoln Metropolis seaside themes together with a “monster mural” for youths, kite flying shows and an enormous sandbox with knowledgeable fortress maker.
Dreisdadt shared how troublesome it’s to draw millennials, saying his advert funds “vaporizes” within the Portland media markets. For that motive, he mentioned he’ll suggest hiring a public relations agent at $50,000 per 12 months to position tales with broadcasters and publishers. He claimed an analogous effort earned $1.2 million in free publicity for Tillamook County final 12 months.
Dreisdadt mentioned he’s additionally getting ready a doomsday plan so the company is “ready for the following recession.” He didn’t go into element however described what the protocol would keep away from.
“Ought to the wheels come off, whereas all people else is operating round in circles, we’ll be going about in a rational and calm method,” he concluded. “Individuals can’t go to Cancun, however they owe to their children and nonetheless need to journey. We’re a discount.”
Dreisdadt mentioned particulars of his pending tourism technique can be revealed at an upcoming funds assembly.