Locations Florida, coalition of tourism advertising and marketing organizations, is hoping to persuade lawmakers to maintain VISIT FLORIDA round with a spherical of not-so-warm-and-fuzzy Valentine’s Day playing cards.
The playing cards warn lawmakers of what’s at stake if VISIT FLORIDA is allowed to sundown on July 1 — a destiny it faces except the Home joins the Senate in passing a reauthorization invoice and funding the state’s tourism advertising and marketing arm.
“Tourism is an more and more aggressive world business. We’re not solely competing with different states, but in addition with locations all around the globe. Potential guests to our state have many choices from which to decide on — lots of these locations can even boast year-round solar and seashores, and lots of of them are way more inexpensive particularly for worldwide vacationers,” stated Robert Skrob, Govt Director of Locations Florida.
“Our competing locations would love nothing greater than to see VISIT FLORIDA eradicated, which might clear a path for them to steal guests presently taking a look at Florida as their trip vacation spot.”
In its latest report, Vacation spot Promotion: Empowering Florida’s Development, Locations Florida highlighted case research that illustrate the disastrous results of eliminating state tourism promotion capabilities.
One research confirmed Colorado misplaced $1.four billion in income virtually instantly after it shuttered its tourism advertising and marketing arm, and the losses continued, ultimately hitting $2.four billion. The choice additionally led the state to fall from No. 1 to No. 17 amongst all states in the summertime resort phase — primarily as a result of Utah was raring to fill the market void created by its next-door neighbor.
After the state of Washington shut down its state tourism promotion workplace, neighboring state Montana elevated its tourism promotion price range by 30%. The outcome: Traveler spending in Montana grew 70% sooner than in Washington.
Locations Florida says Colorado and Washington foreshadow what might occur to the Sunshine State if it goes down the identical path.
If lawmakers don’t discover that compelling, the coalition additionally factors to a report from the Legislature’s Workplace of Financial and Demographic Analysis that stated the newest gross sales tax forecast depends closely on sturdy tourism development” and “presently, tourism-related income losses pose the best potential danger to the financial outlook.”
And Locations Florida additionally gives a rebuttal to the argument that native advertising and marketing efforts make VISIT FLORIDA redundant.
As a substitute, the group says the state-level advertising and marketing efforts improve the marketing campaign’s mounted by small and medium-sized markets.
The Valentine’s Day card is under.