(CNN) — RompHim, the model that made rompers “for him,” is about to shutter after almost three years in enterprise.
This week, the corporate introduced that it’s going to cease manufacturing the unfastened cotton playsuits that have been as soon as so widespread — if just for just a few weeks in 2017 — and dump its remaining stock at a 75% low cost.
The RompHim frenzy kicked off three springs in the past, after its founders launched a KickStarter marketing campaign for his or her enterprise. The model wasn’t the primary to market rompers to males, however it attracted the curiosity of fully-grown fraternity brothers, amongst others.
However the fad died down together with the novelty issue. Main on-line retailers additionally began promoting their very own takes on the male romper, usually at cheaper costs (based on the RompHim web site, the Oxford Romper initially price $119).
Traditionally, rompers weren’t made with males or girls in thoughts, particularly — they have been for for everybody.
To this present day, firefighters zip into flame-retardant jumpers to save lots of lives. Army pilots put on flight fits to guard them from the weather within the air. Infants are buttoned into them earlier than they will gown themselves.
“Onesie” fits have been additionally a wartime important. In World Conflict II, when the specter of Nazi air raids loomed over the UK, the British authorities mass-marketed “siren fits,” lengthy and heat one-pieces that individuals may simply bounce into when the sirens sounded, Refinery29 reported in 2015.
UK Prime Minister Winston Churchill usually wore them, too, although his have been velvet and jewel-toned.
The emphasis on “him,” could have narrowed RompHim’s market, nevertheless. It could even have made it robust to promote to nonbinary prospects, and appeared to coopt a queer pattern (based on Out Journal, the LGBTQ group had embraced one-pieces lengthy earlier than RompHim).
As time went on, RompHim appeared to incorporate girls and homosexual males in its advertising and marketing. The model additionally usually shared pictures on social media of well-known males — like Cam Newton and Sean Connery as James Bond — who had rocked rompers up to now.
NFL gamers, activists and mascots briefly endorsed the pattern. However this week’s announcement means that it wasn’t sufficient.
In its heyday, RompHim aspired to “break down stereotypes and have enjoyable doing it,” based on its model story. At the very least it was enjoyable whereas it lasted.